The story of Countdown Properties begins like a great joke: three outdoorsmen from Arkansas are trout fishing on the White River – a banker, the owner of a beverage distributorship, and the owner of a metal company. But as they arrived at the mouth of the Buffalo River, there was no punchline. In fact, something considerably more meaningful was delivered.

At that juncture, a Rapala^® Countdown fishing lure sparked a discussion about career changes, which the guys agreed always have a timer attached. The question emerged: as the clock is counting down toward what might be the next big move, what in your heart would you really like to do? What type of job would bring personal fulfillment while impacting others in a positive way?

With his line in tow waiting on a bite, the banker said he knows exactly what he would do. In an economic environment that is becoming increasingly more difficult to rent and own real estate, he envisioned providing housing for fixed monthly cost, one that would never change, even with the fluctuating costs of utilities. The other two outdoorsmen didn’t laugh. In fact, they both followed up with just one question: how do we do that? And the Countdown was on.

At Countdown Properties, we like to say that we’re just three guys who love to fish. But we love our families, our friends, and our communities even more. Which is why we’re excited to bring our unique, affordable, luxury housing concept to fruition.

In the world of fishing, every Rapala^® Countdown lure is hand made and hand tuned to work perfectly out of the box. At Countdown Properties, we find this analogous to our housing mission and look forward to delivering the same promise to our tenants.